Instagram / 4:5 feed
Architect Specification Hook
Design it in steel before wood gets locked in.
Architects: bring Qoterie into the design conversation early so the home is specified for steel from day one.
Architect-first steel-frame funnel
Steel Frames From Qoterie
Bring Qoterie into the project before the plans lock into wood. Cold-formed steel framing for Hawaii, the West Coast, British Columbia, and Baja.
50K PSI
Cold-formed steel yield strength
Class A
Non-combustible fire rating
60%
Faster framing than wood
40 ft
Containerized component logistics
Who this ad is for
Architects first. Pre-design owners second.
Tyler's meeting notes were specific: conversions are the hard path. The funnel should reach architects and early-stage owners before a project is committed to wood framing.
Architects
Primary audience. Get the structure specified in steel before a project is locked into wood and conversion becomes painful.
Pre-design owners
Secondary audience. Reach people before they hire an architect so steel framing becomes part of the original brief.
Developers
Speed, component logistics, and lower long-term risk matter when the project economics depend on schedule clarity.
The sellable story
Precision steel components, not a generic building pitch.
FrameCAD-compatible planning
Cold-formed galvanized steel
Container-ready component logistics
Rapid site assembly
Conversion path
The ad should sell a plan review, not a vague construction call.
Architects and pre-design owners need a concrete next step. This landing page asks them to send project context so Qoterie can assess the steel-frame path early.
1
Architect consult
Confirm project type, jurisdiction, load requirements, site exposure, and whether the current design is pre-schematic or already in progress.
2
Steel-ready planning
Coordinate framing assumptions, spans, connection logic, opening sizes, and component logistics before construction documents are locked.
3
Fabrication package
Move the approved design into precision cold-formed steel components that can be packed, shipped, and assembled on site.
Lead source is tagged as steel-frame-architects before it posts into the existing Qoterie contact webhook path.
Image and social creative
Ad assets organized for Instagram and TikTok.
These files live in the repo under public/images/campaigns/steel-frame-architects and are backed by a creative manifest for review.
Instagram / 9:16 story
Fire and Termite Resilience
Steel will not ignite, rot, or feed termites.
For Hawaii and coastal builds, steel reframes the risk conversation around fire, termites, moisture, and wind.
TikTok / 9:16 cover
Container Logistics Hook
A 40 ft container can move the frame.
Short-form hook for component logistics: precision steel framing that can travel to Hawaii, the West Coast, BC, and Baja.
Short-form scripts
TikTok and Reels concepts ready for Tyler's footage.
TikTok / Reels / 15s
Architects Decide the Frame
- 0-2s: steel frame detail with hook text, 'Architects decide the frame.'
- 2-6s: drawing/render overlay, 'Specify steel before the plans lock into wood.'
- 6-11s: on-site steel framing footage, 'Fire-rated, termite-proof, precision fabricated.'
- 11-15s: Qoterie CTA, 'Book a steel-frame consult.'
Instagram Story / 12s
Wood Conversion Problem
- 0-3s: plan review visual, 'Already designed in wood?'
- 3-7s: steel framing visual, 'Conversions are harder than early steel specification.'
- 7-12s: CTA, 'Send the plans. Qoterie will review the steel path.'
Specify steel before the project has to be converted.
That is the core funnel promise: an architect-friendly entry point for Qoterie's steel-frame system.